Intel Has A New Slogan [THE BRIEF] - Business Insider

REUTERS/Robert Galbraith

Intel CEO Paul Otellini speaks during his keynote address at the Intel Developers Forum in San Francisco, California September 13, 2011.

Good morning, AdLand. Here's what you need to know today:

Intel?changed its slogan from "Sponsors of tomorrow," which it has been using since May 2009, to "Look inside." VP of marketing Deborah Conrad told the New York Times,???Sponsors of tomorrow? didn?t leverage our heritage as much as ?Look inside? does... ?Look inside? is a call to action, and ?Intel inside? says, ?Hey, here I am.?? Intel will be using Venables Bell & Partners as its creative agency as opposed to using the roster system, which the company did in the past.

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Previously on Business Insider Advertising:

Source: http://www.businessinsider.com/intel-has-a-new-slogan-the-brief-2013-6

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