NCAA Week 8: Overnights More Than Double For BYU/Notre Dame

NBC continues to rack up big increases for Notre Dame coverage this season.

Saturday?s BYU/Notre Dame college football game earned a 2.7 overnight rating on NBC, up 125% from the fifth Notre Dame telecast on the network last year, against Navy (1.2), and up 93% from the fifth such telecast in 2010, against Western Michigan (1.4).

While much of Saturday?s increase can be attributed to a higher-quality opponent, overnights for the past four Notre Dame telecasts on NBC have increased by at least 48%.

BYU/Notre Dame was beaten head-to-head by Florida/South Carolina on CBS (3.3), but topped regional coverage on ABC (2.4) and Stanford/California on FOX (0.7).

Percentage Change in Overnight Ratings For Notre Dame on NBC
2012 season

(Saturday?s numbers from Houston Chronicle)

Source: http://www.sportsmediawatch.com/2012/10/ncaa-week-8-overnights-more-than-double-for-byunotre-dame/

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